Case studies

Real work for real service businesses

These projects were delivered by Tech Turtle Websites & Marketing, the team operating Port St. Lucie Marketing. Only verified figures are shown — and they're specific to each client.

Concrete coatings

ArmorShield Concrete Coatings

A veteran-owned concrete coatings company with great work and a thin online footprint. We rebuilt the website around lead generation, launched focused Google Ads and supported a steady reputation-growth process.

Website
Lead generation
Google Ads
Reputation growth
Conversion strategy

Five-star Google reviews: 27 → 100+; May 2026 to September 2026
Google rating: 5.0; As of September 2026
High-quality leads per month: ~40; During the referenced campaign period
Monthly ad spend: $4,000–$5,000; Approximate, during the same period

Starting position

ArmorShield began working with Tech Turtle in May 2026 with approximately 27 Google reviews. The work was excellent — the challenge was that the online presence didn't yet reflect it.

The challenge

Coatings are a considered purchase. Homeowners compare several companies, look closely at reviews and want to understand the process before they request an estimate. The website needed to build that confidence quickly and make the next step obvious.

Strategy

Treat the website, advertising and reputation as one system: a conversion-focused site to capture demand, search ads to reach people actively looking, and a consistent review process so every new visitor sees fresh proof.

Website

A rebuilt, mobile-first site with clear service pages, strong calls-to-action and a short estimate form — structured so a visitor always knows how to call, text or request a quote.

Google Ads & lead generation

Search campaigns focused on high-intent coating services sent traffic to pages built to convert. During the referenced campaign period, the program produced approximately 40 high-quality leads per month, with approximately $4,000–$5,000 per month in advertising spend. Results varied month to month.

Reputation growth

Review volume grew from about 27 to 100+ five-star Google reviews by September 2026, holding a 5.0 rating — the kind of social proof that makes every ad and every page work harder.

Figures reflect a specific client and time period. They are not a guarantee of future results, and not every month produced identical results.

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Electrical · Solar · EV chargers

Christopher Power Systems

An electrical, solar and EV charger company that needed its digital foundation rebuilt — so the website could support search, AI visibility and future advertising.

Modern website
SEO
AEO / GEO
AI-search visibility
Google Ads readiness
Lead-generation architecture

The challenge

Multiple service lines — backup power, electrical, solar and EV chargers — needed to be clearly organized so customers and search engines could understand exactly what the company does.

What we built

A modern website rebuild with a service-first structure, technical SEO, AEO/GEO content organization for AI-search visibility, and a lead-generation architecture ready for Google Ads.

Why it matters

Infrastructure comes before results. With a clean foundation in place, every future investment in SEO or advertising has a site that's built to convert it.

This case study describes the work delivered. No lead or revenue figures are claimed.

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Property management

Wausau Area Property Management

A property management company that needed its website to do two jobs at once: fill rentals and attract new property owners.

Website
SEO
Two-audience conversion paths

Monthly website visits: ~2,000 → ~11,000; During the referenced growth period
Rental applications in 30 days: ~80–100; Historical case-study reporting
Owner leads per month: ~2–4; During the referenced period

The challenge

Renters and property owners are two very different audiences. The site needed to serve both without confusing either one.

What we built

A clear two-path structure — one path for renters to find listings and apply, another for owners to understand management services and get in touch — supported by ongoing SEO.

Results

Website traffic grew from approximately 2,000 to approximately 11,000 monthly visits during the referenced growth period, and the system has produced substantial rental-application activity. Visits, applications and owner leads are separate measurements and are reported separately.

Metrics are historical and specific to this client. They are not a guarantee of future performance.

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